The Seaweed Bath Co. has received a substantial growth capital investment led by 2x Consumer Products Growth Partners (“2x Partners”).

WHO: The Austin, TX-based The Seaweed Bath Co. was founded in 2010 by husband-and-wife team Adam and Allison Grossman. The brand was founded as a result of Adam’s personal journey to find a natural skin solution to his extreme psoriasis. The Seaweed Bath Co. was born out of his discovery of the detoxifying powers of seaweed to nourish and soothe sensitive and irritated skin.

DETAILS:

• 2x Partners made a substantial growth investment in The Seaweed Bath Co.
• Sharon Kieffer, Managing Partner at 2x Partners, has joined the company’s board.
• According to Crunchbase the company received a $2.1 million round of funding in 2014.
• Forbes reported that an additional $360,000 was raised in 2014, with half coming from five CircleUp investors who took a 1% stake for every $25,000 they put in.